Cancer Clinical Nurse Specialists (CNSs) will take the limelight and help spread the word about cancer awareness at the Hawthorns, home of West Bromwich Albion, on Saturday.
The team from Sandwell and West Birmingham NHS Trust are joining forces with Prostate UK as the Baggies prepare to take on Hull City.
They will be invited onto the pitch, walking out in front of the players to recognise their contribution to cancer care and to raise further awareness among thousands of supporters in the stadium. They're promoting cancer awareness as part of West Bromwich Albion’s Foundation Day celebrations.
The event will bring together healthcare professionals, supporters, and the wider community to highlight the importance of cancer awareness, early detection, and the vital role of specialist nurses in patient care.
Ahead of kick-off, the Cancer CNS team (pictured) will engage with fans around the Fan zone, sharing information about cancer prevention, screening, and the support available to those affected by cancer.
The team will help spark important conversations about men’s health and encourage supporters to learn more about the signs, symptoms, and support services related to prostate cancer.The gesture will highlight the essential role that Clinical Nurse Specialists play in supporting patients and families throughout their cancer journey.
The activity also marks the upcoming Cancer CNS Day on March 16, a national day that celebrates the expertise, compassion, and dedication of Cancer Clinical Nurse Specialists across the UK.
These nurses provide expert clinical guidance, emotional support, and continuity of care, making a profound difference to the experiences of people living with cancer.By bringing cancer awareness into the heart of the football community, the event will demonstrate how partnerships between healthcare teams, charities, and local organisations can help spread life-saving messages and encourage open conversations about cancer.
The Cancer CNS team hopes that the day will not only celebrate the work of specialist nurses but also inspire supporters to take proactive steps in looking after their health and supporting those affected by cancer.