The West Midlands Cancer Alliance (WMCA) will be exhibiting at Best Practice Birmingham & Respiratory Professional Care 2025 - the UK’s leading event for primary and respiratory care professionals, taking place Wednesday 8th and Thursday 9th October at the NEC, Birmingham.

The Best Practice Birmingham brings together the Primary Care community for learning, collaboration, and innovation across two days. The event is designed to highlight the latest developments in General Practice and features expert-led seminars, interactive workshops, and exhibitions. It is an event for GP’s, practice managers and the wider primary care teams and offers a valuable networking experience as well as an opportunity to shape the future of General Practice.

Should you wish to register to attend Best Practice Birmingham, please click here.

To view the conference programme, please click here.

To see all the exhibitors at this year’s event, please click here.

We are delighted that WMCA stand will have representatives from the Primary Care and Early Diagnosis team, to highlight current work and future opportunities in cancer care in the West Midlands. We will be showcasing work including Lung Cancer Screening, FIT testing, workforce and training support and resources, and plenty more.  The WMCA will also be launching additional content onto the WMCA Cancer Academy web pages, specifically designed for Primary Care colleagues.

Karen Lees, Programme Manager – Primary Care Pathways, West Midlands Cancer Alliance said “We’re thrilled to have a stand at Best Practice Birmingham in October for the very first time. This will give us a fantastic opportunity to meet colleagues from across primary care, share the work of the West Midlands Cancer Alliance, and explore how we can work together to improve earlier cancer diagnosis and outcomes for patients. We look forward to connecting with as many of you as possible over the two days”

Dr Sonia Ashraf, Deputy Clinical Director, West Midlands Cancer Alliance commented “It is fantastic to have the Cancer Alliance team at Best practice, to equip primary care clinicians with the knowledge and skills they can acquire through the wealth of information on the West Midlands Cancer Alliance website for them and their patients regarding cancer and through the regular educational events, cancer updates and outcomes from our expert advisory groups for each tumour type.”

Please pop along to see us at our stand RE02 – we would love to meet you and hear your thoughts!